5 reasons why I'm looking forward to Accountex

By Tracey Bird, Sage Business Expert (3 min read)

With over 175 industry suppliers, 100 talks and seminars from some of the leading minds in the profession, 25 interactive workshops and a focus on the future… I can’t wait for Accountex 2015.

This will be my first Accountex and here’s my round-up of what I’m looking forward to as I count down the sleeps and prepare to head down to ExCel London for the flagship event in the accounting calendar…


My first shout-out goes to the exhibitors. Over 175 of them. Showcasing their latest products and services designed and developed to make our work better and drive forward our profession. Having worked in marketing I know how much time, effort and resource goes into exhibiting at a major event. It’s a huge investment and an exciting time for product launches. A key theme of Accountex 2015 is ‘Prepare for the future’ (AccountingWeb) and I look forward to seeing what’s new and how it can benefit our businesses and our clients.


Technology has changed the way we work and brought efficiencies to our practices. Advances in technology and cloud-based solutions open up wider market opportunities for our businesses. I will definitely be visiting the Sage stand for exclusive sneak previews of the latest technologies they’re developing and live demonstrations of software.

Sage at Accountex 2014

Talks and seminars

What a line-up of fabulous speakers! Topics include cloud, technology, moving your practice online, growing your practice, compliance, tax, marketing, pensions, Auto Enrolment, creating the practice of the future, business funding… and more. I wish I could attend them all. My list of must attend seminars includes ‘The Power of Cloud’ by Piers Linney; technology entrepreneur, cloud computing pioneer and star of Dragons Den, ‘How to use Perpetual Change to Fuel Outstanding Business Success’ by world renowned speaker Jonathan MacDonald, Ari Last’s seminar ‘Exploring the world of alternative finance’ and Lee Perkins’ ‘Practice of the Future’.

The future of accountancy

Our profession is experiencing an “era of unprecedented change” (AccountingWeb) and Accountex 2015 promises to deliver a feast of information, advice, products and solutions to help us move our practices into the future.


6000 visitors are expected to attend Accountex 2015. The networking opportunities are abundant. UK’s largest business exhibition The Business Show is also taking place at ExCel at the same time as Accountex, so I am looking forward to a very busy, enjoyable and inspiring couple of days.

What strikes me as utterly brilliant about the line-up for Accountex 2015, is that whatever your current focus or objectives might be for yourself, your practice and your clients, there is definitely something to help you be the accountant of your dreams.

I will be live tweeting at the event (@tracey_bird) and look forward to sharing my Accountex 2015 highlights and experience in a follow-up blog.

Hopefully see you there! I'm counting down the sleeps...

Tracey Bird, Sage Business Expert

Tracey Bird is a marketing accountant for start-ups, micro and small businesses. A former marketing manager for Johnson & Johnson who has also trained at a Chartered Accountants’ and taught some of the accountants of today, she combines her knowledge of marketing with her knowledge of numbers to provide businesses with a unique insight into how they can grow.

Accountex 2015

Join us on Stand A540

On 13-14 May 2015 Sage will once again be supporting the UK’s national exhibition for accountants and finance directors.

Book your place today


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