How to use perpetual change to fuel outstanding business success
By Jonathan MacDonald
Jonathan will explore effective methods of expanding thinking about the current landscape that shapes our future business environment.
Jonathan will explore effective methods of expanding thinking about the current landscape that shapes our future business environment, including the contexts of currency, finance, investment and money management.
He will discuss how to unlock observations of external innovation to drive new commercial opportunities and competitive advantage. And finally, he will reveal how to accelerate success with iterative processes and a mindset of urgency.
Jonathan MacDonald is a world-renowned speaker who unlocks unique insights and new thinking for any audience that would benefit from a better mindset and more effective tools to maximise future opportunities within an environment of perpetual change and uncertainty.
Jonathan expands thought around the potential of technology, the shaping of society and the realities of business, all of which are constantly influenced by fast-paced, relentless change.
His various accomplishments include Ministry of Sound’s commercial strategy, launching a Sky TV channel, creating Ogilvy’s worldwide mobile strategy and becoming the youngest ever Chairman of the British Music Industries Association
Jonathan has advised and is personally trusted by the CEOs and senior executives of companies including Apple, Google, IKEA, Heineken, Lego, P&G, Unilever and more.
He is the founder of the Thought Expansion Network and author of two books, 'Business Poison' and '28 Thoughts on Digital Revolution'.