Tips and Tricks: How to cut through on Twitter

By David Schneider

At the cutting edge of creativity on social media, David has been helping businesses develop new strategies to set them apart.

240,000 followers and counting

Although I started off as an actor/writer on shows like "I'm Alan Partridge" and "The Day Today", over the last few years I've become more and more obsessed with the internet and Twitter in particular, not just as a means of "being funny" (theoretically my job but I'll let you be the judge of that if you come to my session) but also as a means of marketing yourself. I've built up my own Twitter account (now at 240,000 followers but who's counting? Answer: I am) and have started applying what I'd learnt to other businesses and brands through a company I set up with David Levin, the UK's foremost professional tweeter (yes, that's a real job). He's the brains behind high-profile accounts such as @BBCTheVoiceUK, @BBCApprentice and @The_Dolphin_Pub.

Passion and periscopes

Together we've provided videos, images, tweets and Facebook posts for brands such as Virgin, Nandos and HTC, as well as broadcasters such as Channel 4 and the BBC.

I'm passionate about how anyone and any business can use social media to promote themselves in an engaging and creative way which can set them apart from the rest of the herd. So even if you're an Luddite (technophobe) or #cynical about the whole thing, I'll share some insights into how to tweet with impact and humour, how to get trending, how to use formats such as reactive listening, live-tweeting and personalisation effectively, as well as how to create original techniques and stories that allow your brand to cut through the online noise. From TV-style scheduling to Periscope, from situation rooms to video interviews, I'll fling scores of handy tips at you and show how passion for the medium, originality and creativity can make all the difference on social media. I'm confident* that you'll leave the session inspired and excited about to upping your social media game.

*hopeful

About David

Best known for his work with the likes of Armando Iannucci and Steve Coogan on shows such as "I'm Alan Partridge" and "The Day Today", writer/comedian David Schneider is a Twitter obsessive who recently set up his own company, That Lot, with David Levin, the brains behind high-profile accounts such as @BBCApprentice. Together they provide videos, images, tweets and Facebook posts for brands such as Nandos and HTC, as well as broadcasters such as Channel 4.

At the cutting edge of new creativity on social media, David has been helping brands and businesses develop new strategies to set them apart from the rest of the herd. Find David on Twitter @davidschneider